Module – 1 INTRODUCTION
Digital marketing refers to the promotion of products, services, or brands through digital channels such as search engines, social media, websites, email, and mobile applications. It leverages the power of the internet and digital technologies to reach, engage, and convert potential customers effectively.
Unlike traditional marketing methods, digital marketing allows businesses to target specific audiences, track campaign performance in real time, and optimize strategies based on data-driven insights. With its global reach, cost efficiency, and interactive nature, digital marketing has become an essential component of modern business growth.